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Friday, March 27, 2026

Plans are underway to bring a new fast-food restaurant to Virden. The March 17 Town of Virden council meeting included a public hearing regarding Variation Order VO01-2026 for the property located at 558 Frame Street East.
The hearing considered an application related to a proposed new McDonald’s restaurant at the site. The applicant requested a variation to increase the allowable height of a pylon sign from 35 feet to 50 feet. Development officer Cory Nixon recommended approval of the application subject to a condition that the variation order must be acted upon within 12 months of council’s decision.
A neighbouring property owner had raised concerns about the light from the sign shining into their residence. Since the proposed sign includes automatic brightness adjustment, dimming at night and brightening during the day, the owner indicated they were satisfied that the sign would not have a negative impact on their property.
Three representatives of McDonald’s attended the meeting via Zoom.
Matthew Dunn has 13 years of experience managing real estate planning for McDonald’s.
Lee Dowd of Park Avenue Equities, who own the property, has worked in partnership with McDonald’s across Canada on multiple sites, most recently in Niverville and Portage la Prairie.
Lori Todd, a planning consultant for McDonald’s indicated she would be working directly with the local development officer throughout the permitting process.
Unlike typical McDonald’s sites, this one is set back from the frontage road and obscured by a motel, and the large Co-op gas bar. These obstructions limit visibility from both eastbound and westbound traffic, so the proposed 50-foot sign is essential for the project to proceed.
Matthew Dunn explained, “I spent a lot of time on this site researching Virden and selling this site to my superiors to the point where I did get a phone call from the head of real estate for Canada. He was concerned about the site and didn't want to do the site. He actually made me put into the lease agreement that one of the conditions is to ensure that we get the sign 50 feet high in order to make it work because it's so recessed in and it's so camouflaged.”
Lori Todd outlined a development schedule that will get the project moving quickly. Todd said, “We're looking to submit our redevelopment permit before the end of the month… and we're targeting submitting our building permit on April 13th.”
In addition to these target dates the company will be seeking approval from Manitoba Transportation and Infrastructure at the same time.
After the public hearing council approved the application subject to the condition that it be acted upon within 12 months.
Golden Arches get the height they need
By. Dale Davison
Virden Oil Cap 2025-2026
Video by Virden Oil Caps
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