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Integra Tire provides a range of services

Integra Tire on Virden's King St. E. can find the right tire for your vehicle or industrial machine. They can also take care of many maintenance requirements.


Out of the many tire brands and tread styles to choose from, finding the right tires and rims for your vehicle can be time consuming, to say the least. But, at Integra Tire, Danny Pierrard has years of experience and an eye for the customer’s needs. “We sell what people need,” he says, “So they get the best product.”

Gerry Yaskow and Falk Ellinghaus joined the business eight years ago and have learned the ropes from Pierrard.

“We try to provide a good service to everyone in the community,” says Falk.

It’s not just about getting a good deal, but also a getting a tire that lasts while providing the best possible ride and handling for your vehicle.

Danny explains, “If a person comes in and is driving 10 per cent on gravel and 90 per cent highway, we want to send them out with something that gives them good traction on the highway, a smooth ride and good support.”

Integra Tire, located at 330 King Street East in Virden not only provides a full range of tire services but the crew there can perform safety inspections, do oil changes and lube service, repair brakes and suspension systems as well.

Scheduled preventative maintenance means taking care of your vehicle today so it doesn't require unnecessary repairs tomorrow.

Danny Pierrard began in the tire service industry 32 years ago. It was 1990 when Pierrard came from Melita to manage the King Street shop owned by Dean Charles. By the year 2000, he had purchased the business from Charles to make it (Tire Craft at the time) his own.

With a knowledge of the tire business and attention to detail Pierrard’s workmanship built a reputation for service.

In 2014, Pierrard recruited step-son Falk Ellinghaus and son-in-law Gerry Yaskow to join him in a three-way partnership.

Danny is in back, working in the shop most days, which he says he enjoys, leaving the computer work, the quotes, bookwork and front desk responsibilities to Falk. Gerry works in the shop doing the majority of oil changes, mechanical and brake work as well as servicing tire needs.

“We can accommodate a lot of the mechanical needs,” says Falk. Mechanical services have always been available at Integra Tire. The business doesn’t do full motor work, but their services have grown more diverse in recent years.

“Every tire has a sensor to let you know what your tire pressure is at,” he says. There’s a number of safety and service sensors in vehicles and Integra has the scanning equipment necessary to assess the reason for a check engine light or other warning lights or to see if the battery just needs a charge or if it’s time to replace it.

The Virden Integra Tire shop is just one of dozens across Western Canada. With a handful in Manitoba, you are never very far from an Integra. The franchise honours warranties throughout the locations.

When Danny Pierrard says he wants to send his customers out with the right set of tires, he means it.

“If a person drives 50 per cent gravel and 50 percent pavement, they want something that is going to handle gravel more so than pavement.” He adds that a long-wearing tire suitable for gravel roads might be a little noisier, but “a quiet tire on the highway will get eaten alive on the gravel.”

At Integra Tire the product knowledge and attention to detail make all the difference.

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