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Manitoba Blue Cross challenges Manitobans

Submit innovative ideas to support mental health

Manitoba Blue Cross is awarding $25,000 to help bring to life a creative idea to support the mental health of Manitobans. With a focus on improving the health and well-being of all Manitobans, Manitoba Blue Cross has launched the Colour of Caring Healthy CommUnity Challenge.

Individuals, groups, teams or workplaces are invited to participate in the challenge.

Submissions are due by September 14, 2022, and must aim to do one of the following:                                                                                                

Address a unique need that enhances mental health in the community.
Support mental fitness and help reduce mental health challenges.
Create accessible and culturally appropriate mental health services for a targeted community.
Reduce mental health stigma and promote awareness and understanding.
“Being a not-for-profit in the health and wellness field, we place significant importance on supporting the mental health of our members and all Manitobans throughout the province. We strive every day to help Manitobans with their mental wellness, and we hope to encourage others to support their community and make positive change through this challenge,” says Benjamin Graham, president and CEO of Manitoba Blue Cross.

A panel of Manitoba Blue Cross judges will select the top entries, and the shortlist will be posted on the Manitoba Blue Cross website for public voting. All Manitobans will have a chance to vote for their favourite idea from October 12 to November 2, 2022. The idea with the most public votes will be declared the winner on November 16, 2022.

To learn more about the Colour of Caring Healthy CommUnity Challenge and submit your idea, visit

About Manitoba Blue Cross

Manitoba Blue Cross has been a leading health benefits provider in the province for almost 50 years, providing a comprehensive range of health, dental, employee assistance, life, disability, wellness and travel coverage that is among the best in the industry. As a not-for-profit, the organization puts people and service first. Manitoba Blue Cross’s bottom line is about supporting the health and well-being of all Manitobans, with the goal of providing better care for their members, expanding community impact and broadening their health care knowledge.