New CEO to lead Alzheimer Society

The Alzheimer Society of Manitoba’s CEO, Wendy Schettler, is set to retire at the end of May 2023.

Schettler’s commitment to building a strong organization has shaped her career throughout her 22-year history with the Society, with the last 10 years as CEO. With the number of Manitobans living with dementia expected to more than double by 2050, Schettler leaves the Alzheimer Society poised to meet the growing need for dementia support.

“It has been my honour and privilege to support Manitobans on their dementia journey and I leave knowing that the organization is ready for what the future brings,” says Schettler. “Dementia remains an extremely difficult diagnosis and it is more essential than ever that families have access to the Alzheimer Society for information and support.”

Schettler has provided a clear vision for the organization during her time as CEO. Under her leadership the Society saw significant growth including an increase in First Link® staff, allowing the organization to expand its program and support offerings.

A leadership transition is already well underway as the Society welcomes Erin Crawford as incoming CEO.

“The Society must be ready to support the growing number of families affected by dementia and Erin has the understanding and experience to prepare for what’s ahead,” says Schettler.

Crawford joined the Society as Program Director in 2019 and has an established understanding of its programs and operations, and of the growing need for dementia support and services in Manitoba.

“The Alzheimer Society has an incredible history of providing support for Manitobans, so they don’t have to go through dementia alone,” says Crawford. “We will continue to be there for families every step of the way and always look to the future so we can expand and grow our supports for the rapidly increasing number of people impacted by dementia.”

Crawford’s tenure will begin effective June 1st. Schettler and Crawford are spending these next few months working together to ensure a smooth shift in leadership.