Reston family makes waves with Lake Superior resort purchase

Superior Shores in Two Harbors, sold to North Shore Resort Co. for record price

Superior Shores Resort and Conference Center was sold on Jan. 1, 2020 to North Shore Resort Company, a family company owned by Bryce Campbell (formerly of Reston) and his mother and business partner Sheila Campbell. As the North Shore Resort Company they also own Lutsen Resorts and Campbell Hospitality Group in Ontario.

You may remember Bryce as a young entrepreneur, growing up on a farm north of Reston. He began working with the public at a very young age with a petting zoo. He then moved his business efforts to town with his own movie rental business Movie Max 2000.

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At the age of 17, Campbell purchased the Reston Creemee. That’s where his partnership with his mother began, as he could not legally own real property.

In 2007, the Campbells purchased the Berry Block (renamed Main Street Inn and Suites) and that same year the Reston Motor Hotel (renamed Rest’n Inn). The transformation of these two buildings began and people soon realized that Campbell had an eye for detail and an ability to turn dreams into reality.

In 2010, the Campbells acquired a 20-room motel at Rainy River, Ont. with the intentions of bringing a portion of that motel to Reston, and expanding the Rest’n Inn.

Things don’t always work out as planned and they found that motel to be a viable business on its own on the shores of Rainy River.

The Rest’n Inn had a kitchen fire in 2010. In 2014 it was sold to Don and Barbara Kim.

In 2014 Bryce and Sheila purchased the Adventure Inn (renamed Copper River Inn) in Fort Frances, Ont. They totally transformed the 70-room hotel on the border of International Falls.

The Lutsen Resort on Lake Superior was purchased in 2018 which meant expansion into the Two Harbors and Duluth market.

“Our goal is to be able to have lodging options to accommodate every guest that wishes to visit the North Shore,” said Campbell, who has plans to update and expand the resort over the next several years.

The two resorts are about an hour apart. Campbell said. “That’s great for marketing synergies.”

“It will end up being one of the largest resorts overall in the state,” said Frank Jermusek, president of SVN Northco Realestate Services. He said the sale is believed to be a record sum paid for a North Shore resort.

Bryce Campbellwill be splitting his time between the two properties, whereas Sheila travels to Fort Frances and also tries to spend as much time as possible in Reston with husband Kendon, grandchildren and other family and friends.

© Virden Empire-Advance