The Virden Empire-Advance is a weekly, Friday publication, with an approximate circulation of 2,100 and services the Town of Virden and rural areas of Oak Lake, Elkhorn, Cromer, Kenton, Miniota, McAuley, Kola, Hargrave and Lenore.
Virden is situated on the TransCanada Highway and has subscribers throughout southwestern Manitoba, into Saskatchewan as and across Canada.
The Empire-Advance, currently part of the Glacier Media Group, was previously run under The Empire Publishing Co.
Virden's first newspaper, the Virden Advance, was founded in 1885 by C.J. Atkinson; J.A. McLachlan and C.S. McClelland published the first edition of the Virden Empire on July, 13, 1905; the Empire and the Advance amalgamated in 1907, publishing the first edition on October 3.
The Virden Empire-Advance is the longest, continuously operating business in Virden and has never missed a publication date.